About

I’m an award-winning creative leader with a passion for brand building, storytelling, and making marketing that actually connects with people. Over the years, I’ve worked across agencies big and small, leading creative for brands like Sobeys, Absolut, PayPal, Coca-Cola, Lake of Bays Beer, and vitaminwater.

I believe the best creative work happens when strategy, simplicity, and collaboration come together. I thrive on building strong relationships—whether it’s leading a creative team, working across departments, or crafting campaigns that resonate with real people. My experience spans performance and growth campaigns, brand development, integrated campaigns, video, digital, email marketing, and experiential marketing.

I am always looking for ways to push creative thinking, improve processes, and bring big ideas to life without making everyone sit through yet another meeting about it. And when I am not doing that? I am painting, drawing, or knitting, obsessing over home decor, or trying to be the cool mom to my two young daughters. So far, they are unimpressed, but I remain hopeful.